Ancient + Brave is a powerhouse in the wellness world - record-breaking investment, a fiercely loyal community and products that are scientifically proven to drive results. However the collegen category comes under some cynical scrutiny and we needed to show how authntic, scientifically backed and effective the products were and the brand's commitment to leading a narrative to change that. What they needed was a PR partner who could match their energy and translate it into top-tier coverage with true efficy in messaging. We came in with a clear mission: elevate the brand and its founder, and make the media sit up and pay attention.

Collagen is misunderstood and the wellness category is crowded, so we didn't shout louder... we got smarter. By distilling our deep media knowledge and extracting the brand's rich expertise, we built an agile press office strategy that creates a steady drumbeat of meaningful coverage. Brand experts pitched for commentary, topical story angles developed on the pulse and a deliberate cadence that's cementing Ancient + Brave as the category leader journalists turn to first.

The results speak to the breadth of our approach. Founder profiles, ambassador interviews, expert comment and product placement, landing everywhere from Vogue and The Independent to Harper's Bazaar and City AM. We're telling every product story, in the right publications, at the right moment. And we're just getting started.